HI, I'M LORIEL
I’m the founder and formulator behind isRiel Handmade, where every product begins with intention and is crafted with care.
The name isRiel was inspired by my own name, Loriel, and reflects my commitment to creating haircare with real, thoughtfully chosen ingredients.
My journey began when I was just fourteen years old. After witnessing my aunt’s recovery from a stroke, I embarked on a journey to find beneficial foods that could support her health. What started as researching nourishing foods soon grew into a passion for herbs and their traditional uses.
Driven by a desire to incorporate the gifts of nature into my lifestyle, I began experimenting with herbal infusions for hair oil. Over time, my passion for herbs grew, leading me to incorporate them into conditioners, shampoo and other haircare formulations.
Today, that passion has grown into isRiel Handmade—a plant-based haircare brand rooted in craftsmanship, quality, and conscious beauty.
I believe caring for your hair should feel just as intentional as caring for your overall well-being, and that nature provides us with remarkable ingredients to help us do both.
About isRiel Handmade
Conscious Beauty For All Textures
The isRiel Handmade difference lies in the harmonious blend of beauty, sustainability, and conscious formulation. I create handcrafted, plant-based hair products designed to be gentle on your hair, mindful of the environment, and intentional in every ingredient chosen.
Every formula is thoughtfully crafted with carefully selected herbs and plant-based ingredients to nourish healthy, thriving hair while respecting both people and the planet. Our products are made with ethically sourced ingredients and formulated without unnecessary toxins, so you can feel good about what you use on your hair and scalp.
From clarifying shampoos to deeply nourishing conditioners and styling essentials, every product is created with the same purpose: to support the foundation of healthy hair through conscious formulation.